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Colored marketing

Everyone likes colorful magazines or leaflets.
But what would the world of marketing and advertising look like if it were not for printing and printing? Today, such things are produced on a mass scale, expenditures are increasing, because demand is growing all the time. Nowadays, there is no company that at least once would not use the services of a printing company - leaflets, business cards or a small banner, it's almost a standard for every company. From small ones to big ones? it is known that on a different scale.
However, you can still see badly marked or un-promoted brands, the reason for this may be the lack of investment in printing advertising materials.

Definition of laser printing

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Laser printing is an electrostatic digital printing process.
It produces high-quality text and graphics (and moderate-quality photographs) by repeatedly passing a laser beam back and forth over a negatively charged cylinder called a "drum" to define a differentially charged image.1 The drum then selectively collects electrically charged powdered ink (toner), and transfers the image to paper, which is then heated in order to permanently fuse the text, imagery, or both.
As with digital photocopiers, laser printers employ a xerographic printing process.
However, laser printing differs from analog photocopiers in that the image is produced by the direct scanning of the medium across the printer's photoreceptor. This enables laser printing to copy images more quickly than most photocopiers.Źródło: https://en.wikipedia.org/wiki/Laser_printing

Offset printing

Offset printing is the most popular type of printing in today's printing industry.
It is true that it has many varieties and uses different techniques and materials (paint, paper).
The main division is cold printing, where the paint is fixed by soaking into paper.

While the 'hot' offset where the printed paper web passes through the drying tunnel. The classic offset (water) is associated with the use of water rollers and hydrophilic and hydrophobic surfaces, however, this method is already abandoned due to the difficulty in obtaining a good balance of water and oil paint. The successor of this method is anhydrous offset printing where silicone molds are used instead of water..

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